Web Design and Usability Services:

Designing Websites to Maximize Your Online ROI

Our website consulting service is where content, design and SEO all meet. We’ve found that clients generally fit into two categories: those with existing websites looking to leverage their current design and those going through a redesign process who are reassessing their entire website. Either way, it's never too late to create a visitor-centered website that balances the need for information with the right calls to action and an SEO friendly design.

The Redesign Package:

• We begin with a comprehensive look at your business including its channels, partners, clients and other constituencies. Any website design that doesn’t take into account all the different groups that engage it has the potential to fail. At this stage we’ll deliver a highly targeted document that summarizes all this information.
• The next critical step is to look at each group and understand their individual buying cycles. We’ll provide you with an “offer map & decision tree” that will not only map this process out, but what potential information or offers are needed to meet their needs at each step along the way. Often times this is an eye opening experience that uncovers information gaps within an organization and can be re-leveraged as a roadmap for content creation in other areas.
• This information is then used as a springboard for the creation of a site map that can then be delivered to a design company.

All work is done against a background creating an SEO friendly site that fits seamlessly with your company’s broader goals and compliment other marketing channels.

The Reorganization Package:

Not every website needs to be redesigned and doing so can result in unnecessary expense and wasted time. Many companies have solid information on their website but could get more out of it through reorganizing the site. We’ll critically examine your existing website, from its content to its flow and even its underlying technology and architecture. We’ll deliver a highly targeted document that summarizes where we think you’re doing well and where there are critical gaps that need to be filled.

We can then partner with you to help with implementation from advising on content creation to imagery and design; all with search engine optimization and end user friendliness in mind.