Pay-Per-Click Marketing Services:

Unique PPC Solutions Designed For You

Our PPC Services are a highly customized blend of tasks specific to your marketing goals and your website. Whether you choose one or many of the services below, we’ll work with you to maximize your PPC investment.

• Keyword Research and Selection: Regardless of whether you want to start a PPC campaign or have an existing one we perform keyword research. Keyword research is deemed a best practice. We want to ensure that you’re not only targeting the right words and phrases but also make sure they are in alignment with your overall business and other marketing channels.


• Creative Ad Development: Based on the keyword selection we can write unique ads (both titles and descriptions) that can help boost click-throughs and improve conversion rates.


• Landing Page Identification: Once you bring a visitor to your site, the money paid for the click is wasted if you don’t have a webpage capable of “converting” the visitor. We’ll not only make recommendations about which web pages are the best destination for your ads but we can also recommend improvements to those pages.


• PPC Account Settings: All major search engines have numerous specific account settings that need to be set and continually monitored. Based on goals, objectives and desired budget we will set and monitor these Account Settings to maximize your campaign ROI.


• Ad & Keyword Submission: Once you have approved ads and keywords, we’ll upload them as well as monitor and manage the search engine’s approval process.


• Keyword Bid Management: The bidding landscape for any given keyword or term changes constantly. We provide all aspects of bid management including gap monitoring (the difference in cost between relative positions), and position maintenance to help your ads appear in the optimal place.


• PPC Campaign Analysis: We highly recommend reviewing your PPC campaigns at least monthly to assess performance and develop continuing strategies. On a periodic (predetermined) basis we will assess your campaigns from a macro and micro level. We’ll provide you with a written report and schedule a conference call to discuss performance and next steps.


• A/B Ad Testing: It is impossible to know in advance which ad creative will perform the best. That is why we can work with you to create new ads so that your campaigns perform to the best of their abilities.